Luna Wexler
lunawexler.com
luna@lunawexler.com
Last updated: May 2026
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The Short Version
Luna Wexler collects the information you provide when you opt in, purchase a service, or complete an onboarding form. That information is used to deliver your service, communicate with you about your account, and occasionally send you relevant content. It is never sold. It is never used for anything that isn't directly related to this business.
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Who This Applies To
This policy applies to anyone who visits lunawexler.com, downloads a resource from this site, purchases a service, or communicates with Luna Wexler in connection with this business. Luna Wexler is based in Texas and serves clients nationally, including residents of California and other states with specific privacy law requirements. Where applicable, state-specific rights are addressed in the sections below.
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What Information Is Collected
Information You Provide Directly
When you opt in for a freebie, purchase a service, or complete an intake form, Luna Wexler may collect:
Your name and email address
Your business name, location, and contact information
Details about your studio, services, staff, and marketing preferences (provided via intake form or monthly Pulse Form)
Google Business Profile and social media handles
Any other information you voluntarily provide in forms or email correspondence
Information Collected Automatically
When you visit lunawexler.com, basic technical data may be collected automatically, including:
Browser type and device type
Pages visited and time spent on site
Referring URL
This data is aggregated and is not linked to your identity.
Payment Information
All payments are processed through Stripe. Luna Wexler does not collect, store, or have access to your full credit card number. Stripe's privacy policy governs how your payment data is handled and can be reviewed at stripe.com/privacy.
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How Your Information Is Used
Information collected by Luna Wexler is used to:
Deliver the services you've purchased
Send your monthly Pulse Form and communicate about your content
Send service-related emails, including onboarding sequences, delivery notifications, and account updates
Occasionally send marketing content you opted in to receive (you may unsubscribe at any time)
Improve the quality of the service over time
Your information is never sold to third parties. It is never used to build advertising profiles. It is never shared with anyone who doesn't need it to deliver your service.
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Third-Party Tools
Luna Wexler operates using the following tools, each of which may process your information as described:
Tool Purpose Privacy Reference
Stripe Payment processing stripe.com/privacy
Flodesk Email delivery and automations flodesk.com/privacy
Google Drive / Google Sheets Content delivery and approval policies.google.com/privacy
Metricool Social scheduling (Pro plan clients only) metricool.com/privacy-policy
Loom Video walkthroughs sent to clients loom.com/privacy-policy
Showit Website hosting showit.com/privacy-policy
Tally / Flodesk Forms Intake and Pulse Forms Per platform
These tools are selected for their reliability and appropriate data handling. Luna Wexler does not authorize any of these platforms to use your data for purposes beyond what's described above.
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Email Communications
When you provide your email address — whether through a freebie opt-in, a purchase, or direct contact — you may receive:
Transactional emails: Service delivery updates, revision notifications, Pulse Forms, and account-related communication. These cannot be opted out of while you are an active client.
Marketing emails: Educational content and promotional messages related to Luna Wexler services. You may unsubscribe from these at any time using the link in any email, or by contacting luna@lunawexler.com.
Luna Wexler complies with the CAN-SPAM Act. All marketing emails include a clear unsubscribe option.
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Do Not Track
Some browsers include a "Do Not Track" (DNT) setting that signals to websites that you prefer not to be tracked across sites. lunawexler.com does not respond to DNT signals at this time, as there is no uniform industry standard for how such signals should be interpreted. This disclosure is provided in accordance with California's CalOPPA requirements.
If you have concerns about tracking, you may disable cookies in your browser settings. See the Cookies section below.
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Data Retention
Client information is retained for the duration of the client relationship and for a reasonable period afterward for record-keeping purposes. Freebie subscribers who do not purchase are retained in the email system unless they unsubscribe or request removal.
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Cookies
lunawexler.com may use cookies to support basic website functionality and analytics. These cookies do not collect personally identifiable information. You may disable cookies in your browser settings, though some site features may not function correctly as a result.
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Children's Privacy
This website is not directed at individuals under the age of 18. Luna Wexler does not knowingly collect information from minors.
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California Residents — Your Privacy Rights
This section applies to residents of California and is provided in compliance with the California Online Privacy Protection Act (CalOPPA) and, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
CalOPPA Disclosures
CalOPPA applies to any commercial website that collects personally identifiable information from California residents, regardless of business size. Under CalOPPA, California residents have the right to know:
What categories of personal information this site collects (see "What Information Is Collected" above)
How that information is shared with third parties (see "Third-Party Tools" above)
How you can review and request changes to your information (see "Your Rights" below)
How this policy will be communicated to you in the event of material changes (see "Changes to This Policy" below)
This privacy policy is posted conspicuously at lunawexler.com and constitutes compliance with CalOPPA's posting requirement.
CCPA / CPRA Disclosures
The CCPA and CPRA apply to for-profit businesses meeting at least one of the following thresholds: annual gross revenue over $25 million; personal data of 100,000 or more consumers or households bought, sold, or shared per year; or 50% or more of annual revenue derived from selling or sharing personal information.
Luna Wexler does not currently meet these thresholds. The disclosures and rights below are provided as a matter of transparency and good practice, and because CCPA/CPRA serves as the baseline standard for consumer privacy rights legislation now in effect across the United States.
Categories of Personal Information Collected
Luna Wexler collects the following categories of personal information:
Identifiers: Name, email address, business name, mailing address
Commercial information: Services purchased, billing history
Business and professional information: Studio details, staff profiles, service offerings, social media handles
Internet activity: Pages visited on lunawexler.com, browser and device type
Luna Wexler does not collect sensitive personal information as defined under CPRA — including Social Security numbers, financial account credentials, precise geolocation, racial or ethnic origin, health data, or biometric data.
How Personal Information Is Used
Personal information collected by Luna Wexler is used exclusively for:
Delivering purchased services
Communicating with active clients and subscribers about their account or content
Sending opted-in marketing communications
Improving service quality
Personal information is not sold to third parties. Personal information is not shared with third parties for cross-context behavioral advertising.
Your Rights as a California Resident
Right to Know — You may request disclosure of the categories and specific pieces of personal information Luna Wexler has collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
Right to Delete — You may request deletion of personal information Luna Wexler holds about you, subject to certain exceptions — such as information needed to complete a transaction, fulfill a legal obligation, or maintain service security.
Right to Correct — You may request correction of inaccurate personal information Luna Wexler holds about you.
Right to Opt Out of Sale or Sharing — Luna Wexler does not sell or share personal information for cross-context behavioral advertising. No opt-out mechanism is required, but this right is acknowledged here for transparency.
Right to Limit Use of Sensitive Personal Information — Luna Wexler does not collect sensitive personal information as defined under CPRA. This right does not apply.
Right to Non-Discrimination — You will not receive different or inferior service for exercising any of the rights described above.
How to Submit a California Privacy Request
To exercise any of the rights above, contact:
Luna Wexler
luna@lunawexler.com
Requests will be acknowledged within 10 business days and fulfilled within 45 calendar days. If an extension is necessary, you will be notified before the deadline.
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Residents of Other States
Several states — including Virginia, Colorado, Connecticut, Utah, and Texas — have enacted consumer privacy laws modeled on or similar to California's framework. Luna Wexler's data practices described in this policy are consistent with the transparency and consumer rights principles underlying most of them. Residents of any state who wish to request access to, correction of, or deletion of their personal information may contact luna@lunawexler.com and will receive a timely response.
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Your Rights (All Users)
Regardless of your location, you have the right to:
Request access to the personal information Luna Wexler holds about you
Request correction of inaccurate information
Request deletion of your information, subject to any legal or contractual obligations
Unsubscribe from marketing communications at any time
To exercise any of these rights, contact: luna@lunawexler.com
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Changes to This Policy
This policy may be updated periodically. If material changes are made, active clients will be notified by email. The effective date at the top of this page reflects the date of the most recent revision. The most current version will always be available at lunawexler.com.
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Contact
Questions about this policy may be directed to:
Luna Wexler
luna@lunawexler.com
lunawexler.com
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